Are you launching an e-shop? Check these 5 things before launching

Avoid mistakes that can cost you money at best, or your reputation at worst. You wouldn't be the first or the last. It's better to spend a few extra days testing and checking before launching your e-shop than to have your eyes filled with tears afterwards - or worse, racking your brains over why everything isn't working as expected.

1. SSL certificates

If you're not very tech-savvy, this three-letter acronym is probably a Spanish village to you. However, in short, it means that you want to have “HTTPS” written in your browser and a lock icon in the status bar.

Here, these two attributes are enough for an ordinary Internet user to feel that they are on a secure server. Well, not only to have that feeling, but to really be on a secure server. Of course, it also has several other advantages, such as the ability to introduce card payments or a better position in the Google and Seznam search engines.

Don't know how to get an SSL certificate? The path to getting one is quite complicated and its implementation requires at least some technical expertise. For help, contact us Do not hesitate to contact us , you will save yourself a lot of time and hassle.

2. Payment gateways

Cash on delivery has already been discontinued, if you do not have a card payment option in addition to this payment option (and possibly a transfer to an account), human laziness and thriftiness will force the customer to switch to an e-shop, where they can pay for the goods without any problems by card immediately. And they will save the extra fee for cash on delivery.

Which payment gateway should I choose? Among the best-known, safest and most modern in our country are:

• GoPay (more than 55 payment methods, 9 currencies, 12 languages)
• ComGate (payment in 6 currencies, payment buttons of banks in 3 countries)
• GP webpay (payments with domestic and foreign cards of the MasterCard, VISA, Diners Club and American Express associations, also supports payments with the digital wallet MasterPass and MasterCard Mobile)

Each of the gates has its advantages and disadvantages, so when choosing one, be sure to read the terms and conditions and the price list.

3. Testing

This one is directly related to the previous point – test . Payment gateway, ordering process, user account registration, functionality of anything you can think of. It is not uncommon for an e-shop owner to not try to go through their own shopping cart and then find out from customers that something is not working – or at all. This means not only losing orders, but also visitors who could be returning customers.

4. Browse the products

Check your products. Are they misleading in the description? Do they have SEO keywords? Are the correct parameters listed? And the prices? Don't forget to focus on the little things - typos, broken links, bad translation, untranslated parts of the text, and more.

5. Various connections

Check the correct connection of all systems – warehouse, accounting, CRM or complex ERP. After all, you don’t want someone to order a sold-out product or more pieces than are in stock. Also check the connection with all third-party systems you use – e.g. Google tools (Google Analytics and Google Search Console), conversion tracking with PPC systems (Google Ads, Sklik, Facebook and product comparison sites).

We know, we know, it sounds like a lot of work. You can do it, one step at a time! If you're worried that you don't have the time, the knowledge, or both, don't despair and contact us.